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2015年7月25日 星期六

巴黎時裝週:豐饒的組合

Paris fashion week : A rich mix
Balmain (Credit: David Fisher/Rex)
From relaxed sensuality at Céline to sombre sculptures at Comme des
Garçons – Susie Lau spots the most interesting looks on the catwalk
in the French capital.

本次在法國首都的時裝表演從Céline 的慵懶恣意享受到川久保鈴 灰調系的雕飾感 -
Susie Lau 採擷到最有趣的亮點。
By Susie Lau 9 March 2015

2015年5月15日 星期五

2014年12月26日 星期五

二十歲的青年對科學和數學教育樣貌應有何視界?

What should a 20-year vision for science and mathematics education
look like?

 

Today the Royal Society launches a report proposing major reforms of
science and mathematics education to give students the breadth needed
to face the challenges of the 21st century

今天,英國皇家學會推出的一份報告提出科學和數學教育的重大改革,提供學生面對21世
紀的挑戰所需要的廣度

Young visitors at the Royal Society Summer Science Exhibtion 2012.

Young visitors at the Royal Society Summer Science Exhibition 2012. Photograph:
2012年在英國皇家學會夏季科學展覽的青年訪客  圖片來源:英國皇家學會/ Flickr的
Royal Society/Flickr Athene Donald Thursday 26 June 2014 09.06 BST

2014年10月10日 星期五

傳播者 你對語辭親族混淆嗎?

Communicators, are you confusing these verbal cousins?

By Jennifer Hanson | Posted: June 27, 2014

Most public relations professionals relay on their spell checkers.
Looking for red underlings to help identity misspelled words can provide a misleading
confirmation of accuracy.

大多數公共關係專業者用他們的拼寫檢查器轉遞。
尋找積極的部屬,來幫助識別拼錯的單詞以提供準確的誤導確認。

2014年10月3日 星期五

預測: 品牌公司在本假期旺季會花費大筆經費在社交媒體

Forecast: Brands to spend big on social media this holiday season

Source: PRDaily By Abbi Whitaker | Posted: October 2, 2014

Social media is no longer an experiment. With more than 1.5 billion active users on
Facebook and Twitter alone, social media has matured into a critical channel for retailers
looking to get a big chunk of the estimated $650 billion that will be spent on holiday shopping
this season.

社會化媒體不再是一個實驗。光是在Facebook和Twitter就已超過15億活躍用戶
,社交媒體已發展成熟並成為一個重要的零售管道讓零售商希望能在這個假期購物季
預估銷售6500億。

2014年9月5日 星期五

記者總會提問的六種問題類型

6 types of questions reporters invariably ask

By Brad Phillips | Posted: August 7, 2014

In 1999, upon reporting for my first Sunday shift at CNN, I was invited into a “question” meeting
with Wolf Blitzer and his executive producer.

1999年,當我正在CNN值週日班時,我被邀請參與 Wolf Blitzer和他的執行製作監製的
“詢問”會議。

2014年7月12日 星期六

使用上最難與最易的標點符號

The hardest—and easiest—punctuation marks to use

PRDaily : By Kristin Piombino | Posted: July 10, 2014

Which punctuation mark is the hardest to use correctly?
哪一個標點符號最難正確使用 ?

The ellipsis sounds a little intimidating, and people frequently misuse apostrophes.
Perhaps you're thinking it's one of those.

省略符號的聲音有點嚇人, 而且 人們經常誤用撇號 ,也許你想的是那個。

2014年6月6日 星期五

開始你的公關職業生涯前需知道的三件事

3 things to know before you start your PR career
From PRDaily : By Mickie Kennedy | Posted: June 5, 2014

Do you think you have a good idea of what working in PR is all about? You may have
seen a TV show (think Samantha on "Sex and the City") or otherwise have an idea of
what a glamorous life PR pros lead. Maybe you want to get into public relations so you
can have the same fabulous, high-octane lifestyle.

2014年5月9日 星期五

你最喜愛的公路旅行專輯是甚麼?

What's your favourite road trip album?

Rob Brydon and Steve Coogan have caused Alanis Morissette's debut album to jump
in the charts after listening to it on The Trip to Italy.

Rob Brydon 和 Steve Coogan 自聽了Alanis Morissette的首張專輯就不假思索的決定
當他們到意大利旅行時帶它上路。

The Trip to Italy Brydon Coogan

2014年4月18日 星期五

關於 90 世代給予的公關領悟

What the '90s taught us about PR

From ; PRdaily By Kate Connors | Posted: April 17, 2014

Although I was born in the 1980s, I consider myself to be a full-blown '90s child.

雖然我是80年代出生,但我認為自己完全是個20世紀90年代的孩子。

2014年2月21日 星期五

一天即可美化社交媒體

Get a social media makeover in just ONE day

By PR Daily Staff | Posted: January 9, 2014

Ready for a challenge?

準備好接受挑戰嗎?

2014年1月20日 星期一

營銷商商品特搜分析指南

A marketer's guide to collecting and analyzing data

Source : PRDaily By Kristin Piombino | Posted: January 10, 2014

Do you use data to support your marketing campaigns?

你運用資訊以支持你的行銷活動嗎?

How much data do you collect about your customers?

你為你的顧客蒐集多少資料呢 ?

2014年1月10日 星期五

公關人應喜愛並善用聯絡家的十大原因

10 reasons PR pros should love (and use) LinkedIn

Source PRDaily : By Toby Walsh | Posted: January 9, 2014

Although I've found LinkedIn useful for over a decade, it has truly blossomed in recent years.
It has become an intrinsic part of my work each day. Admittedly, the industries that most affect
my work—technology and communications — were quick to adopt it as a business networking
platform, making it particularly powerful. However, other industries are catching up fast; even
the seems to be getting on board.

2013年12月26日 星期四

2014 年最佳視覺設計趨勢

The top visual design trends for 2014

Prdaily : By Kevin Allen | Posted: December 16, 2013

Beards. Diverse women. Hands-on dads.

鬍鬚。多樣化的婦女。親身實踐的父親。

What do these three things have in common? They will all be visual design trends to look out for in 2014, at least according to one stock photo firm’s predictions.

試問這三樣事件有什麼共同點? 他們都將是 2014年視覺設計趨勢所展望的,至少根據 one stock公司是這樣預測。

2013年10月11日 星期五

這些是曾經寫的最好的百大童書嗎?

Are these the best 100 children's books ever written?

Imogen Russell Williams

Source : the guardian.com, Monday 7 October 2013 16.19 BST

Reading charity Booktrust's list, published for Children's Book Week, strikes a good balance between the cosily classic and red-hot new. But have any great tales been left out?

閱讀慈善Booktrust出版兒童圖書週的名單,在精裝典藏和紅得發紫的新作之間取得良好的平衡。但有任何偉大的故事被冷落嗎?

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2013年10月4日 星期五

公關旅遊的陰暗面

The downsides of PR travel

By Arik Hanson | Posted: October 1, 2013

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Spend any time on Facebook or Twitter following PR pros, and you'll see plenty of it. Call it the "glorification of business travel"—or, simply, the #humblebrag version of business travel.

2013年9月27日 星期五

價值觀為什麼事關重要

Why values matter most

Source : PRWeek Helen Searle, Cohn & Wolfe, prweek.com, Wednesday, 04 September 2013,

Businesses that put values at the heart of their operations are those most likely to succeed.

將業務的核心放在價值觀經營的企業是最有可能成功的。

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Mahatma Gandhi once said: ‘Your values become your destiny.’ He definitely did not say ‘your values are what you want your customers to think you stand for’, nor ‘values are what you wish your stakeholders would believe’. Neither did he say ‘values are how you mask the fact that you are not performing as well as your competitors’.

聖雄甘地曾經說過:“你的價值觀成就你的命運。” 他絕對沒有說 '你的價值觀是你要你的客戶認為你站在何種標準 ',也不是 ”價值觀是你希望你的利益相關者所信仰的“。他更沒有說 ”價值觀是你如何掩蓋你不及你競爭對手的事實。

2013年9月20日 星期五

作為一流實習公關經理的7個技巧

7 tips for being an all-star PR intern manager

By Lindsay Grant | Posted: September 10, 2013

Many times, the quality of an intern is directly correlated to the quality of his or her manager.
很多時候,一個實習生的素質與他或她經理的素質有直接相關。

2013年9月13日 星期五

如何和編輯者共事

How to work with an editor

By Mark Nichol | Posted: September 11, 2013

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You’ve retained an editor’s services and have received the edited version of your manuscript or article, or you are reviewing the work of a staff or freelance editor working for a publication you have submitted your content to.

你聘僱編輯者的服務,並已收到您的稿件或文章編輯後的版本,或者您正在審核您幕僚的工作或自由編輯工作者為你提交的內容所做的出版物。

2013年9月6日 星期五

我們真的了解故事的樣貌?

Do we really know what a story is?

By Steve Earl, September 4 2013, 11:57 am Be the first to comment

Are you sitting comfortably?

Then I’ll begin.

你覺得坐得舒適嗎?

那,我就開始了。