10 reasons PR pros should love (and use) LinkedIn
Source PRDaily : By Toby Walsh | Posted: January 9, 2014
Although I've found LinkedIn useful for over a decade, it has truly blossomed in recent years.
It has become an intrinsic part of my work each day. Admittedly, the industries that most affect
my work—technology and communications — were quick to adopt it as a business networking
platform, making it particularly powerful. However, other industries are catching up fast; even
the seems to be getting on board.
雖然我發現LinkedIn 很實用已超過十年，但它近幾年才真正蓬勃的發展。
它已成為我每天工作的內在組成部分。誠然，影響我工作最大的行業 — 技術和通信 —，
很快就採用它成為一腫商業網絡平台，使之更特別強大。然而，其他行業都迅速趕上，甚至
法律界似乎也搭上這波潮流。
Here's why I spend so much time on LinkedIn and why anyone in PR should be doing so, too:
這也是為什麼我花了這麼多時間在LinkedIn 上以及為什麼公關人也應該這樣做：
1. LinkedIn as a platform for showcasing experience.
As well as using it as an enhanced online CV with recommendations, I can bring it to life with
pictures and video. I can use keywords to make my profile more search friendly, as well as
creating additional profiles in different languages to reach people in emerging markets.
1 。 LinkedIn 可作為展示體驗的平台。
善用它可作為一個增強的線上簡歷與推薦建議，我可以運用圖片和視頻把它帶到生活中 。
我可以使用關鍵字來使我的個人資料更友好的被搜索，以及用不同的語言創建額外的配置文件在新興市場可被搜尋。
2. LinkedIn as a source of great content.
Its transformation from networking platform to content publisher has been impressive. I enjoy
reading exclusive LinkedIn content, as well as its suggested content from other sources and
articles shared by people in my network.
2 。 LinkedIn作為很好的來源內容。
它從網絡平台轉型到內容發布商一直是令人印象深刻。我喜歡閱讀專用的LinkedIn內容，以及
其它人建議的來源內容和在我的網絡共享的文章。
3. LinkedIn as a source of talent.
I can search by name, company, keyword, and location. I can find the people I need to talk to,
whether they're in London, San Francisco, or Moscow. No wonder it has become the primary
tool for recruitment firms—and why businesses are increasingly doing their own recruitment.
3 。 LinkedIn 可作為人才來源。
我可以按名稱，公司，關鍵字和位置搜索。我能找到我需要傾訴的對象，無論他們是在倫敦，
舊金山，或莫斯科。難怪它已成為招聘公司主要的 工具，以及為什麼越來越多企業在此做自己
的招聘。
4. LinkedIn as a source of industry insight.
It helps me build an understanding of journalists, prospects, businesses, and particular areas
of technology.
4 。 LinkedIn 可作為工業洞察力的源泉。
它幫助我建立理解新聞記者，前景，企業和特定領域的的技術。
5. LinkedIn as a platform for clients.
The Influencer Program enables its authors to reach a potential audience of 259 million people.
The most-read story by a contributor had 1.8 million views. Company pages and groups are also
highly effective for developing a community and engaging with stakeholders.
5 。 LinkedIn 可作為客戶端的平台。
影響者計劃使作者能 達到 259萬個潛在觀眾。由貢獻者所作的最多被閱讀的故事有180萬人次。
公司網頁和群組亦開發社群，並與利益相關方溝通具高效率。
6. LinkedIn as a source of media opportunities for my clients.
I'm finding opportunities for clients in influential media via LinkedIn groups as journalists look to
connect directly with industry experts.
6 。 LinkedIn 可作為我的客戶的媒體機會來源。
我藉由有影響力的媒體和 LinkedIn 群組為客戶發現機會，如記者直接與行業專家聯繫。
7. LinkedIn as a new business tool.
The platform is hugely valuable in helping me find business opportunities in the UK and beyond.
One of my clients was secured through an approach on LinkedIn without any prior relationship
with anyone in his business.
7 。 LinkedIn 可作為一種新的商業工具。
該平台可幫助我在英國及以後找到了巨大的商機價值。
我的其中一位客戶是通過在 LinkedIn 而非之前的關係而可 與任何人和他的生意有了商業聯繫。
8. LinkedIn as an ad platform.
I'm particularly fond of sponsored updates, which I can use for clients and for promoting my own
case studies to people outside my network. It provides a powerful array of options for ad targeting:
You can specify title, company, industry, and location.
8 。 LinkedIn 可作為一個廣告平台。
我特別喜歡贊助者的更新，我可以為客戶端和我的網絡之外的人促進推銷我自己案例研究而運用。
它選擇一個強大的數組提供廣告定位：
您可以指定標題，公司，行業和位置。
9. LinkedIn as a tool for developing my contacts database.
9 。 LinkedIn 可作為制定我的聯繫數據庫的工具。
The ability to export contacts is helping me expand my database for marketing tools such as
MailChimp.
[RELATED: Prove the ROI of your digital efforts after hearing these top-rated case studies in March.]
10. LinkedIn as an amplifier of my client's media coverage.
The “In the News” feature often notifies a client's entire network when he or she has been quoted in the media, adding value to my work.
10 。 LinkedIn 可作為我客戶媒體報導的揚聲器。
“新聞報導”特別專欄往往在他或她已經援引媒體時通知客戶僅用於網絡，讓我的工作增加附加價值。
Toby Walsh is an independent consultant at TWPR. He has extensive experience in corporate, B2B and consumer communications within the technology and digital media industries. You can follow him@tobyjwalsh.
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