3 things to know before you start your PR career
From PRDaily : By Mickie Kennedy | Posted: June 5, 2014
Do you think you have a good idea of what working in PR is all about? You may have
seen a TV show (think Samantha on "Sex and the City") or otherwise have an idea of
what a glamorous life PR pros lead. Maybe you want to get into public relations so you
can have the same fabulous, high-octane lifestyle.
你認為在公關領域的工作有甚麼好主意可都涵蓋？你可能已看到一個電視節目
（想想如薩曼莎的“慾望都市”）或可用何公關引領光鮮魅力般的生活。
也許你想進入公關領域那你可以有相同神話般的，高質化的生活方式。
There are a few things you should know first.
有幾件事情你應該先知道。
PR isn't quite what you think it is. While it is an exciting and sometimes crazy field, it isn't
all fun and games, and is a ton of work.
PR不是全都是你認為的樣子。雖然這是一個令人興奮，且有時瘋狂的領域，但它不是
都是娛樂和遊戲，並且有大量的工作。
Here are a few facts you should know before you get into PR:
這裡有一些事實，你應該知道之前，你進入公關：
1. You'll learn a lot about stuff you don't care about .
1，你會學到很多你不關心東西。
If you're doing PR for your business, that's great. You get to talk and learn about an
industry you're interested in. Many PR pros, though, do PR for other businesses or even
multiple companies. This means they learn all sorts of stuff they never knew before.
如果你正在為您的企業做公關，這是偉大的。你需能談談，了解一個你從不感興趣的
行業。很多專業公關人，為其他企業甚至多個企業做公關。這意味著，他們學習各種
他們以前從來不知道的東西。
When my friend first started in PR, she had no idea she would one day care about taxes,
the banking industry and new technology. She had never been interested in those topics
before, and would not have learned more about them if she had a choice. However, good
PR pros know they have to do the work they're given, and that they'll learn to love whatever
subject they face.
當我的朋友剛開始在公關發展時，她不知道她有一天會關心稅收，銀行業和新科技。
她之前從來對這些議題沒興趣，如果她能選擇也不會想更多地了解他們。然而，好的公關
人知道他們要做他們被授予的工作，他們將學會去喜愛他們面對的議題。
2. The hours are ridiculous.
2，時間是無理謬的。
You may have some idea of how many hours PR pros work. After all, the job never really
stops—you just go to sleep hoping the phone doesn't ring. A huge crisis could hit at any
moment, and just like that you're back on the clock.
你可能有公關需多少小時工作的一些想法。畢竟，這項工作從來沒有真的停止，你只是
希望睡覺時手機不響。巨大的危機可能在任何時刻打擊，而你需肩負重任。
But you probably think this doesn't apply to holidays. You get Christmas and Arbor Day off,
right? Those are your two favorite holidays and you really want to take them off to be with
your family. Well, you may get Christmas Day off-at least to eat dinner and open presents—
but the annual sleigh ride might have to take a backseat when your client's CEO mouths off
to a reporter.
但你可能認為這並不適用於假日。你在聖誕和植樹節放假了？這是你兩個最喜歡的
節日，而你真的想要在那兩天休假與你的家人共度。那，你可能會在聖誕節能至少吃晚飯
並打開禮物—當你客戶端的CEO對一記者大發議論時你可能可事半功倍。
3. Your clients will probably know next to nothing about PR.
3，你的客戶可能會知道公關下一步一事無成。
I don't want to imply that your clients are dumb. They opened a business and got it running
well enough that they need promotion and representation.
However, you'll be surprised how little they know about PR.
我不能暗指你的客戶會毫無所知。他們開闢一個業務，他們需要推廣和代表性以運行的夠好～
但是，你會驚奇地發現他們所知道的公關怎麼那麼少。
Take social media. For many business owners (especially the older crowd) social media is
an enigma wrapped in a mystery. Business owners typically don't know how it works, nor do
many of them want to know. They just know it does work, and they want you to figure it out for
them.
選擇採取社交媒體。對於許多企業主（尤其是老年人居多）來說，社會化媒體是包裹在一個
神秘的謎團。企業老闆通常不知道它是如何運行的，也沒有很多人想知道。他們只知道他們
要你弄清楚他們。
Be prepared to walk your clients through some of the basics that you learned in school or
on the first day of your job. It can be annoying when they question everything you do or say
something ridiculous, but it can often make you seem like a superhero when you pull off
what looks like magic.
準備和你的客戶演練一些你在學校或者你第一天工作學到的基礎知識。當他們問你
你所做任何事或說些什麼無厘頭的一切可能令人惱人，但當你確切執行時就像一個神奇術
往往可以讓你看起來像一個超級英雄，
What aspects of PR do you explain over and over again to non-PR people?
你如何對非公關人一遍又一遍的解說公關的樣貌？
Mickie Kennedy is the CEO and founder of eReleases. He blogs at PR Fuel, where a
version of this article originally appeared.
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