預測: 品牌公司在本假期旺季會花費大筆經費在社交媒體

Forecast: Brands to spend big on social media this holiday season

Source: PRDaily By Abbi Whitaker | Posted: October 2, 2014

Social media is no longer an experiment. With more than 1.5 billion active users on
Facebook and Twitter alone, social media has matured into a critical channel for retailers
looking to get a big chunk of the estimated $650 billion that will be spent on holiday shopping
this season.

社會化媒體不再是一個實驗。光是在Facebook和Twitter就已超過15億活躍用戶
，社交媒體已發展成熟並成為一個重要的零售管道讓零售商希望能在這個假期購物季
預估銷售6500億。

According to recently released research from digital marketing platform Offerpop, 67 percent
of marketers plan to increase their social media budgets this holiday season. Brands also
appear to be sticking to proven social media platforms, with 92 percent of marketers saying
they  will spend the majority of their budget on Facebook.

據Offerpop數字營銷平台最近發布的研究，67％的營銷人員公司計劃在這個假期增加他們的
社交媒體預算。品牌似乎也堅持證明社交媒體平台，約92％的營銷人員說，他們會花費大部
分的預算在Facebook上。

However maturing social networks like Instagram are gaining interest from retailers: 73 percent
of marketers say Instagram is the breakout social network of 2014.

然而像 Instagram這樣的成熟社交網絡自零售商獲得利益來源：73％的營銷人員說，Instagram
是2014年熱絡的社交網絡。

[RELATED: Hear powerful case studies from Salesforce, Yammer, Adobe, and Expedia in October at Microsoft's HQ.]

Read this infographic to learn what a survey of 120 marketers found about holiday shopping trends
for this this upcoming season. Read the full research report by subscribing to Offerpop’s Holiday Marketing 365 content program.

閱讀此信息圖表以學到120位營銷人員的調查發現，假日購物的發展趨勢在即將到來的購物季
。讀者通過訂閱Offerpop的假日營銷365 內容節目可得完整研究報告。

Abbi Whitaker is owner and president of The Abbi Agency. Sign up for Holiday Marketing 365 here.