研究報導: 別擔憂他人的想法, 自己參加社交活動可以很有趣

Researchers say:
Don't worry what other people think, going out on your own can be fun



In our part of the world, more people are living on their own than ever before. People also say they have fewer close friends. Yet it's still rare, especially at the weekend, to see someone eating alone in a busy restaurant, or rolling up solo to the cinema to watch the latest blockbuster.

在我們的世界，比起以往來說有越來越多人自個兒生活。人們也說，他們少有知心朋友。然而，尤其是在週末，看到有人獨自一個在人來人往的餐廳吃飯，或自個兒到電影院觀看最新的大片仍很罕見。

點擎發佈消息前有三項須知

3 things writers must do before clicking 'publish'
PRDaily By Eleanor Pierce | Posted: June 26, 2015

On Spin Sucks, we've shared tips for brainstorming blog post ideas and making sure your blogging strategy is on target.

在 Spin Sucks 部落格裡，我們分享部落客發文集思廣益的技巧想法，並確保您的部落客戰略目標。
For writers of all sorts of online content, there are crucial last steps before you publish your post or article.

對於各種網絡內容的作家，在發布你的訊息或文章前有些最後關鍵步驟。

2015年畢業時裝週先驅們迎向新的設計風潮

Graduate fashion week 2015 ushers in a new wave of designers

Eccentric high-end looks and commercial lines from the latest generation of emerging talent hit the runways for the industry event’s 24th year

新一代的新興人才為工業24週年盛會展現離心高檔外觀和商業路線迎合潮流

 

三種方式改善新聞發佈結尾

3 ways to improve your press release endings
By Mickie Kennedy | Posted: September 11, 2014

Stories are only as good as their endings.

故事通常以他們的結局好壞作為依據。

 If you have an amazing story but goof up the very last part it leaves a bad taste in readers’ mouths. Even though they enjoyed the story up until that point, the bad ending will be the main thing they remember—guaranteed.

如果你有一個驚人的故事，但卻在最後一部分犯了愚蠢的錯誤，給讀者留下了不好的口實。
即使他們喜歡這故事，卻看到這一部份，崩壞的結局將是他們最主要的記憶— 我保證。

啟動內容行銷更好的五個提示

5 tips for better startup content marketing

PRDaily :By Cristian Rennella | Posted: December 15, 2014

It’s been nearly eight years since elMejorTrato launched, and from the first moment
we focused on content marketing as a main strategy for growth.

自 elMejorTrato推出以來已經近八年，且從第一刻起，我們專注於內容營銷為
發展主戰略。

 

預測: 品牌公司在本假期旺季會花費大筆經費在社交媒體

Forecast: Brands to spend big on social media this holiday season

Source: PRDaily By Abbi Whitaker | Posted: October 2, 2014

Social media is no longer an experiment. With more than 1.5 billion active users on
Facebook and Twitter alone, social media has matured into a critical channel for retailers
looking to get a big chunk of the estimated $650 billion that will be spent on holiday shopping
this season.

社會化媒體不再是一個實驗。光是在Facebook和Twitter就已超過15億活躍用戶
，社交媒體已發展成熟並成為一個重要的零售管道讓零售商希望能在這個假期購物季
預估銷售6500億。

選擇品牌名稱要思考的三件事

3 things to consider when choosing a brand name

PRDaily : By Beki Winchel | Posted: September 11, 2014

What’s in a (brand) name?
品牌名有什麼關係嗎?

Business Insider recently created a video guide to help folks properly say 15 brand names
that are commonly mispronounced, including Fage, Stella Artois, Porsche, and Guerlain.

商業內幕最近創建的視頻指南，可幫助人們將通常是念錯的15個品牌名稱導正說明
，其中包括 Fage (優格)，時代啤酒，保時捷，和嬌蘭。

記者總會提問的六種問題類型

6 types of questions reporters invariably ask

By Brad Phillips | Posted: August 7, 2014

In 1999, upon reporting for my first Sunday shift at CNN, I was invited into a “question” meeting
with Wolf Blitzer and his executive producer.

1999年，當我正在CNN值週日班時，我被邀請參與 Wolf Blitzer和他的執行製作監製的
“詢問”會議。

2014 世界科幻小說大會 - 照片集錦

World Science Fiction Convention 2014 - in pictures

The 72nd World Science Fiction Convention is being held in London at the ExCel centre
from 14-18 August – photographer Christian Sinibaldi visited on Friday 15

第72屆 世界科幻小說大會於 2014年 8/14-16 日 在倫敦國際會展中心舉行 –
由 Christian Sinibaldi 在 8/15 拍攝提供

• From the guardian.com, Saturday 16 August 2014 09.00 BST

設置測量公關的四種標準

4 standards to set for PR measurement

Source : PRDaily By Aly Saxe | Posted: June 26, 2014

 

I led a roundtable on PR measurement, and we didn’t get past the second slide.
That’s because the first slide asked: “How does your agency measure PR success?”

我帶領測量公關的協調會議，我們沒獲得通過第二個關卡， 這是因為第一張幻燈片
問道：“請問你的代理機構如何衡量公關措施成功? ”

 

攜帶隱藏式攝影機的男子詢問店經理為何速食不像廣告宣傳那般?

Man with hidden camera asks managers why fast food doesn’t look like ads

PRDaily : By Kevin Allen | Posted: June 19, 2014

開始你的公關職業生涯前需知道的三件事

3 things to know before you start your PR career
From PRDaily : By Mickie Kennedy | Posted: June 5, 2014

Do you think you have a good idea of what working in PR is all about? You may have
seen a TV show (think Samantha on "Sex and the City") or otherwise have an idea of
what a glamorous life PR pros lead. Maybe you want to get into public relations so you
can have the same fabulous, high-octane lifestyle.

你最喜愛的公路旅行專輯是甚麼?

What's your favourite road trip album?

Rob Brydon and Steve Coogan have caused Alanis Morissette's debut album to jump
in the charts after listening to it on The Trip to Italy.

Rob Brydon 和 Steve Coogan 自聽了Alanis Morissette的首張專輯就不假思索的決定
當他們到意大利旅行時帶它上路。

關於 90 世代給予的公關領悟

What the '90s taught us about PR

From ; PRdaily By Kate Connors | Posted: April 17, 2014

Although I was born in the 1980s, I consider myself to be a full-blown '90s child.

雖然我是80年代出生，但我認為自己完全是個20世紀90年代的孩子。

一天即可美化社交媒體

Get a social media makeover in just ONE day

By PR Daily Staff | Posted: January 9, 2014

Ready for a challenge?

準備好接受挑戰嗎？

營銷商商品特搜分析指南

A marketer's guide to collecting and analyzing data

Source : PRDaily By Kristin Piombino | Posted: January 10, 2014

Do you use data to support your marketing campaigns?

你運用資訊以支持你的行銷活動嗎?

How much data do you collect about your customers?

你為你的顧客蒐集多少資料呢 ?

公關人應喜愛並善用聯絡家的十大原因

10 reasons PR pros should love (and use) LinkedIn

Source PRDaily : By Toby Walsh | Posted: January 9, 2014

Although I've found LinkedIn useful for over a decade, it has truly blossomed in recent years.
It has become an intrinsic part of my work each day. Admittedly, the industries that most affect
my work—technology and communications — were quick to adopt it as a business networking
platform, making it particularly powerful. However, other industries are catching up fast; even
the seems to be getting on board.

2014 年最佳視覺設計趨勢

The top visual design trends for 2014

Prdaily : By Kevin Allen | Posted: December 16, 2013

Beards. Diverse women. Hands-on dads.

鬍鬚。多樣化的婦女。親身實踐的父親。

What do these three things have in common? They will all be visual design trends to look out for in 2014, at least according to one stock photo firm’s predictions.

試問這三樣事件有什麼共同點？ 他們都將是 2014年視覺設計趨勢所展望的，至少根據 one stock公司是這樣預測。

公關旅遊的陰暗面

The downsides of PR travel

By Arik Hanson | Posted: October 1, 2013

Spend any time on Facebook or Twitter following PR pros, and you'll see plenty of it. Call it the "glorification of business travel"—or, simply, the #humblebrag version of business travel.

價值觀為什麼事關重要

Why values matter most

Source : PRWeek Helen Searle, Cohn & Wolfe, prweek.com, Wednesday, 04 September 2013,

Businesses that put values at the heart of their operations are those most likely to succeed.

將業務的核心放在價值觀經營的企業是最有可能成功的。

Mahatma Gandhi once said: ‘Your values become your destiny.’ He definitely did not say ‘your values are what you want your customers to think you stand for’, nor ‘values are what you wish your stakeholders would believe’. Neither did he say ‘values are how you mask the fact that you are not performing as well as your competitors’.

聖雄甘地曾經說過：“你的價值觀成就你的命運。” 他絕對沒有說 '你的價值觀是你要你的客戶認為你站在何種標準 '，也不是 ”價值觀是你希望你的利益相關者所信仰的“。他更沒有說 ”價值觀是你如何掩蓋你不及你競爭對手的事實。