作為一流實習公關經理的7個技巧

7 tips for being an all-star PR intern manager

By Lindsay Grant | Posted: September 10, 2013

Many times, the quality of an intern is directly correlated to the quality of his or her manager.
很多時候，一個實習生的素質與他或她經理的素質有直接相關。

Sometimes, it seems we’re all too focused on listing what makes a “good intern” that we forget interns still need guidance, advice and constructive feedback. Plus, we’re all so busy that we neglect the importance of taking time to explain a project, find new opportunities and review the outcomes of projects with people who may have never worked in a professional setting. 

有時候，似乎我們都太專注於條列那些能造就好的“實習生”的項目，忘記實習生仍然需要指導，建議和具建設性的反饋。另外，我們都太忙碌以至於忽視抽出時間來解釋一個計畫項目，尋找新的機會與重新探討和那些可能從來沒有在專業設置工作的人共事所完成的計畫成果研究的重要性

In light of all the fall internships getting underway, here are some tips to keep in mind when you accept the responsibility of managing an intern:

鑑於秋季實習正如火如荼的展開進行，當你接受管理實習生的責任，這裡有一些提示，需要記住：

1. Roll out the welcome mat. 

1。舉行歡迎儀式。

Multiply your old back-to-school jitters by about 1,000 and you might remember what it feels like to be an intern. Be prepared for their first day, set aside time to answer questions, give a tour, introduce them to the rest of the team and talk about some of the projects they’ll be contributing to. Ideally, take them to lunch or bring it in. 

增加如重回舊學校時代開學那般神經緊張到約1,000，這樣你可能就還記得當一個實習生是什麼感覺。在他們開始的第一天就得準備好，安排出時間回答問題，給予一段輪值任期，把他們介紹給其餘隊伍並談論一些有助於他們將涉入的計畫項目。在理想的情況下，帶他們吃午飯或帶進來 。

2. Discover their interests.
2. 發現他們的利益

Truly great managers take the time to find out what interests their interns most. We all know that there are good and not-so-good aspects of a job, but all are important. Let them know there’s someone in their corner seeking out opportunities that will keep them energized and engaged working on the less-than-exciting assignments. 

真正偉大的經理花時間找出實習生對什麼最感興趣。我們都知道工作有良好的和不那麼好的各個方面，但都是重要的。讓他們知道有人在自己的領域裡尋找各種機會，這使他們精力充沛，能致力從事索然無味的任務。

3. Provide context on every assignment.
3。對每一項任務提供脈絡

Don’t just ask interns to build a media list or research a particular topic. Take a few moments to share details about the project and explain how the task they have been assigned fits into the bigger picture. Knowing the role they’re playing will immediately make them more engaged. 

不要只是要求實習生建立一個媒體清單或研究一個特定的主題。花幾分鐘的時間分享有關該項目的詳細信息，並解釋如何融入他們已被分配大局的任務。了解他們正在扮演的角色會立讓他們參與更多。

4. Have an open-door policy.
4。給予開門政策

There’s nothing worse than having questions about a particular project (that’s unsolvable by Google and all other resources) and feeling like there’s no one to ask. By establishing a trusting relationship, they’ll know that no question is a bad question. 

沒有一個比對特定的項目有問題更糟的（這是谷歌和所有其他資源無法解決），感覺像沒有人可解決問題。通過建立互相信任的關係，他們會知道，毫無疑問是一個不好的問題跡象。

5. Meet regularly.
5。定期開會

Carve out time to give feedback and see if they’re getting the most out of their internship. Regular performance reviews will strengthen their experience and better equip them for the next step in their careers. 

能挪出時間給與反饋並看到他們是否能得到最有效地利用他們實習時刻。定期績效評價將加強他們的經驗使他們能夠在其職業生涯邁出更好的下一階段。

[RELATED: Find out about our November event that has instruction for your entire communications team.] 

6. Share your experiences and “teachable moments.”
6。分享您的經驗和“可培育時刻”

Also known as mistakes, teachable moments are a breath of fresh air to interns. While they may think you are a flawless PR master, you know the truth. Share those times to let them see that expertise is gained over time. You never stop learning.

又如人所知失誤，受教時刻正是讓實習生呼吸新鮮空氣的時機。雖然他們可能會認為你是個完美的公關高手，你知道事情的真相。分享那種時機，讓他們了解，隨著時間的推移，專業知識的積累。你永遠不會停止學習。

7. Schedule an exit interview.
7。安排離職面談。

Practice what you preach and make an effort to hear feedback about their experience with your company. Ask how you and others supported the interns during their time with you. 

練習你的訓誡，並作出聽取他們在貴公司工作經驗反饋的努力成效。詢問你和其他人在與他們共事的時間裡是如何支持實習生。

Most important, we all need to remember that internships can be life-changing for students and recent graduates. They are the catalysts to the next step in their careers. What might seem like just another internship to you can turn out to be the opportunity of a lifetime for them.
What tips do you have for working with interns, particularly in the PR field? 

最重要的是，我們都需要記住，實習可以為學生和剛畢業的學生改變生活。是他們是其職業生涯下一步的催化劑。一個可能看起來像只是給你實習的機會，能轉變為他們一生的機會， 你與實習生工作有什麼秘訣，特別是在公關領域？

Lindsay Grant works at The Hodges Partnership, an agency that specializes in media relations.