Communicators, are you confusing these verbal cousins?
By Jennifer Hanson | Posted: June 27, 2014
Most public relations professionals relay on their spell checkers.
Looking for red underlings to help identity misspelled words can provide a misleading
confirmation of accuracy.
大多數公共關係專業者用他們的拼寫檢查器轉遞。
尋找積極的部屬，來幫助識別拼錯的單詞以提供準確的誤導確認。
If those first two sentences weren’t like nails on a chalk board, you definitely should read this post.
Technology is our friend, right? Well, while we all cozied up to spell-check, it decided we could use
the wrong word as long as it was spelled correctly. Here is where you can get into trouble.
No problem, we have a Word to the Wise: Here are five little bandit groups that PR professionals
must watch before they undermine the credibility of your professional communications.
如果這前兩句看來不像惱人的噪音，你一定要閱讀這篇文章。
科技是我們的朋友，對不？ 那麼，雖然我們都適應拼寫檢查，那決定我們可以用錯字詞久了就變
是正確無誤。以下這裡就是你可遇到麻煩之處。
沒問題，我們有一句聰明人的話：這裡有五個小土匪伙團是公關專業人士必須留意他們會破壞你
的專業傳播訊信譽
1. Accept, Except, and Expect
Accept is a verb that means “to take in.” The preposition except means “other than.
” The verbexpect means to “depend on” or “await.”
1，接受 [əkˋsɛpt] ，除了 [ɪkˋsɛpt] 和 期待 [ɪkˋspɛkt]
接受是一個動詞，意思是“參加”。介系詞 除了 意指可用“other than(除了)”
動詞的 expect 指“是某事而定”或“等待”。
• All public relations pros, except those who are very old school, accept the influence of social
media. We expect it to be part of our planning now.
• 所有公關專業人士，除了那些守舊派之外，接受社交媒體的影響力。我們現在希望它是我們
計劃的一部分了。
2. Affect and Effect
Affect is a verb meaning “to influence.” Effect is a noun meaning “result.” When used as a verb,
effect means “to cause.”
2，影響 [əˋfɛkt] 和效果 [ɪˋfɛkt]
影響是一個動詞，意思是“對甚麼…發生作用”。效果是名詞，意思是“結果”。當用作動
詞時，實際上意味著“造成，導致”。
• PR campaigns affect the media in various ways. Understanding is a natural effect of
clear communication.
• 公關活動以各種方式影響媒體。了解清楚的溝通是自然效果。
3. Assume and Presume; Assumption and Presumption
Assume means (1) to take upon oneself; to take over duties and responsibilities; or (2) to take
for granted or without proof. Presume means (1) to take for granted or without proof; or (2) to
undertake without permission.
3，假設 [əˋsjum] 和推測 [prɪˋzum] ; 假設和推定
假定意味（1）取截在自己;接管的務和責任;或（2）想當然地或沒有證據。推測意思為（1）
想當然或沒有證明;或（2）未經允許承接。
• We’ve all attended social functions where someone seems to know it all and makes the assumption that people enjoy hearing his vast input. We cannot make the presumption that he will stop talking on his own, unless we have been in his company before and know this is true.
我們都參與社會功能，人們似乎知道這一切，並假定人們享受他的巨大投入。我們不能
讓假設他將停止和自己對話，除非我們之前一直在他的公司，知道這是真的。
4. Attainand Obtain
The word attain means to achieve, accomplish, or succeed in reaching a goal; obtain means to
acquire or get possession of something.
4，實現[əˋten] 和獲取 [əbˋten]
這個詞獲得意味手段實現，完成，或成功地達到目標;獲取手段獲取或得到東西。
• There can be no guarantee that your public relations campaign will attain its expected results or obtain more clients for your business, although that is always the goal.5. Assure, Ensure, and Insure
•您的公關活動將為您的企業達到它的預期結果或獲取更多的客戶是毫無保證，儘管這
永遠是我們的目標
The verbs assure, ensure, and insure all mean “to make certain or secure.” Use assure for people,ensure for things, and insure for money and guarantees (insurance).
5，擔保 [əˋʃʊr] ，保證 [ɪnˋʃʊr]，並確保 [ɪnˋʃʊr]
動詞保證，保證，和確保其所有的意思是“確定或安全無慮。”為人們擔保 ，保證事項，
並確保財物及擔保（保險）。
• These grammatical recommendations can help ensure you write professional press releases. Although LTPR does not insure you for spelling mistakes, we can assure you
that the more professional your presentation—especially when it comes to the accuracy of your word choices—the more success you will have in relaying your message.
• 這些語法的建議可以幫助確保你寫專業的新聞稿。雖然LTPR不能為你的拼寫錯誤提供
保證，我們可以擔保你的演示文稿更專業，特別是當它涉及到你的字詞選擇，你可以更成
功準確的傳遞你的訊息。
These represent just five of our examples. What are yours?
這些只是我們的5個例子。你的是甚麼呢？
Jennifer Hanson is a writing and editing partner at Lacey Trejo Public Relations (LTPR), a firm
based in Portland, Oregon, that specializes in the financial sector. A version of this story originally appeared on the company's blog.
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