Man with hidden camera asks managers why fast food doesn’t look like ads
PRDaily : By Kevin Allen | Posted: June 19, 2014
Part of the unappealing nature of fast food, aside from the mysterious ingredients used in the
products, is that the burger you get never looks like the burger featured in the ad. This is no big
surprise. PR Daily reported about a blogger who made these comparisons last December.
除了在產品中使用一些神秘成分之外，關於速食無法顯現天然的部分，你所買的漢堡從來就
不像刊登在廣告中的那樣。這並沒什好驚訝。 公關日報報導了去年十二月一個博客做
的這些比較。
Most recently, YouTube user (and prankster) Greg Benson made it his mission to ruin a few
store managers’ days by complaining that the product didn’t match the photo.
Because hidden cameras are always so entertaining, check out the video below:
最近，YouTube用戶（和惡作劇喜好者）格雷格·本森為了完成藉由購買的產品無法與DM
照片匹配而抱怨的使命而毀了幾個店經理的經營日。而隱藏的相機攝製總是那麼具娛樂性，
看看下面的視頻：
At least that one McDonald’s employee got a kick out of it.
至少，麥當勞的其中一名員工覺得那很有趣。
I have to say, it’s becoming a little too cliché to beat up on fast food advertisers for making their
product look appealing. At the risk of hopping on the side of evil corporate entities that are filling American veins with plaque, they’re in an impossible situation.
Be honest with the photos, and you’ll remind people that fast food is awful. Make a perfect product
every time, and you can kiss goodbye the “fast” aspect of the food.
Even McDonald’s, which took a shot at transparency with this video from a couple years ago,
can’t seem to catch a break:
我不得不說，打擊關於速食廣告為使產品外觀吸引力所做的事情有點太老套。
希望邪惡的公司實際呈現名符其實是有風險的，他們處在一個不可能的情況。這些照片老實說，
提醒人們，速食是可怕的。若每次都完美呈現產品，你可以跟“快速”告別 ，即使是麥當勞，
幾年前透過視頻透明化試著去做，似乎也沒有那麼好運：
But if I haven’t sufficiently depressed you, check out this infographic below, which not only shows
side-by-side ads and their real-life counterparts, but also lists some of the ways they make the
food look so darn good (see: motor oil as syrup, etc.).
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