3 things writers must do before clicking 'publish'
PRDaily By Eleanor Pierce | Posted: June 26, 2015
On Spin Sucks, we've shared tips for brainstorming blog post ideas and making sure your blogging strategy is on target.
在 Spin Sucks 部落格裡，我們分享部落客發文集思廣益的技巧想法，並確保您的部落客戰略目標。
For writers of all sorts of online content, there are crucial last steps before you publish your post or article.
對於各種網絡內容的作家，在發布你的訊息或文章前有些最後關鍵步驟。
You've proofread the text and done keyword research, and you want to make sure — before you send your content out into the big, scary Internet—that your article is the best it can be.
The tips below are for perking up your content. They're for when you have
time only for a quick spit-shine before you post.
你已校對文字並做好關鍵字的研究，並確保- 在把你的內容發佈到這浩瀚，可怕的互聯網，
你的文章是你可做到最好的。
下面的提示是為了活絡你的內容。這些是讓你發布之前只為快速顯示的時間可用時的一些方法。
1. Check your headline.
1. 檢查您的標題。
You've read enough tips to know that you should have spent ample time on your headline.
Before you publish, think about your target reader. Is he familiar enough with your subject that your headline will grab him?
If I'm aiming for someone who writes online content, is crunched for time and just wants to improve what he does every day, the headline for this piece is on target.
你已閱讀足夠的提示得以知道你應該花充分的時間在你的標題。
在發布之前，想想你的目標讀者。他夠熟悉你的主題能注意到你的標題嗎？
如果我的目標是為那些寫在線內容者，嘎吱作響地咬嚼時機，只是希望改善他每一天所做的，標題為這部分達標。
Other headline considerations :
考慮其他標題：
2. 調整您的副標題。
Wait. You don't have subheads?
Fix that first. Break up your text with subheads. Make sure at least one subhead includes your keyword. Once you've done that, you can play with the subheads.
等等..您沒有章節標題？
修正那第一。將你的文本用小標題分段。請確保至少有一個小標題包含你的關鍵字。一旦你做到了這一點，你可以趣味副標題。
Think through the following :
藉由以下思考：
3.美化你的動詞。
I adore David Sedaris. His writing knocks me out every time—and it's even better when I listen to him read it.
I listened to one of his books on CD during a period when I was working
quite a bit on my writing.
I had just been through an exercise in which I worked on using stronger verbs.
我喜歡大衛希德莉斯(David Sedaris)。他的寫作每次都能讓我引起共鳴，
當我聽他讀著作時甚至更好。
有段時期當我花了相當多的精力在寫作時我聽了他的一本CD書。
我才經歷我曾使用強烈的動詞。
If you read or listen to Sedaris' writing, you'll notice how funny he is. He's not often cited as a craftsman of the English language, but I think he is.
If you can stop laughing long enough to pay attention, you'll notice he chooses great verbs.
(Scan through this piece in The New Yorker if you don't believe me.)
如果你讀或聽希德莉斯寫作，你會發現他是多麼的有趣。他並不經常
被引用為英語的工匠，但我認為他是。
如果你能停止發笑而夠長的時間去注意，你會發現，他選擇了偉大的動詞。
（如果你不相信我，掃描 this piece in The New Yorker 看看。）
Strive to be like Sedaris. Before you hit publish, think about places where you canuse stronger verbs strengthen your verbs.
A caveat on verb-related blog-writing tips: You still should sound natural and avoid business-speak. Please don't replace "use" with "utilize."
為像希德莉斯這樣而努力。當你發布貼文，想想有哪些地方，
可以讓你的動詞更有力。
給相關動詞的部落客寫作提示一個警告：你還是應該聽起來自然，
避免為企業發言。請不要替換“使用”為“利用。”
Bonus: If your verbs are strong, you'll naturally eliminate passive voice.
OK, it's time to share. What are your favorite last-minute writing tips?
What do you do just before you hit publish?
獎勵：如果你的動詞很強，你會自然地消除被動語態。
OK，現在是分享時刻。什麼是你最後一分鐘最喜歡的寫作技巧？
發佈之前你會做什麼？
A version of this article originally appeared on Spin Sucks.
PRDaily By Eleanor Pierce | Posted: June 26, 2015
On Spin Sucks, we've shared tips for brainstorming blog post ideas and making sure your blogging strategy is on target.
在 Spin Sucks 部落格裡，我們分享部落客發文集思廣益的技巧想法，並確保您的部落客戰略目標。
For writers of all sorts of online content, there are crucial last steps before you publish your post or article.
對於各種網絡內容的作家，在發布你的訊息或文章前有些最後關鍵步驟。
You've proofread the text and done keyword research, and you want to make sure — before you send your content out into the big, scary Internet—that your article is the best it can be.
The tips below are for perking up your content. They're for when you have
time only for a quick spit-shine before you post.
你已校對文字並做好關鍵字的研究，並確保- 在把你的內容發佈到這浩瀚，可怕的互聯網，
你的文章是你可做到最好的。
下面的提示是為了活絡你的內容。這些是讓你發布之前只為快速顯示的時間可用時的一些方法。
1. Check your headline.
1. 檢查您的標題。
You've read enough tips to know that you should have spent ample time on your headline.
Before you publish, think about your target reader. Is he familiar enough with your subject that your headline will grab him?
If I'm aiming for someone who writes online content, is crunched for time and just wants to improve what he does every day, the headline for this piece is on target.
你已閱讀足夠的提示得以知道你應該花充分的時間在你的標題。
在發布之前，想想你的目標讀者。他夠熟悉你的主題能注意到你的標題嗎？
如果我的目標是為那些寫在線內容者，嘎吱作響地咬嚼時機，只是希望改善他每一天所做的，標題為這部分達標。
Other headline considerations :
考慮其他標題：
- Does it make sense, or is it too clever? Take a step back from your ego and your sense of humor.
- Is it snappy? (Hubspot suggests "making it sexy.")
- Do any of the tried-and-true tricks of the trade make sense for your blog?
它是否有意義，或者太聰明了？從你的自我和你的幽默感退一步看看。
它活潑嗎？ （Hubspot 建議“讓它性感。”）
做任何嘗試和真正有技巧的交易讓您的博客具意義？
[RELATED: Learn PR writing tips that will wow executives, woo editors and win audiences.]
2. 調整您的副標題。
Wait. You don't have subheads?
Fix that first. Break up your text with subheads. Make sure at least one subhead includes your keyword. Once you've done that, you can play with the subheads.
等等..您沒有章節標題？
修正那第一。將你的文本用小標題分段。請確保至少有一個小標題包含你的關鍵字。一旦你做到了這一點，你可以趣味副標題。
Think through the following :
藉由以下思考：
- Do your subheads help readers scan? Most of your readers will scan—at least at first. If your subheads don't help them figure out what your post is about, the subheads aren't good.
- Do your subheads give too much away? If the reader can pick up everything he needs to know about your post just by reading the subheads, what's the point in writing several hundred words?
- Do your subheads add personality to your piece? Show some personality. Add some flair. Put a joke in a subhead. Maybe throw out a pun (depending on your topic, of course).
- What else can you do to break up your copy? Can you pull out some quotes, or add a bulleted or numbered list?
- 你的小標題可幫助讀者掃描？大部分讀者會掃描 , 至少第一個。如果你的小標題不能幫他們弄清楚你的發帖是關於什麼的, 這小標題不好。
- 你的小標題透露太多訊息？如果讀者只需透過閱讀小標題即可獲取所需，那寫幾百字有何重點意義？
- 你的小標題可為你的作品添加個性？表現出一定的個性。增添一些敏銳力。在一個小標題放一個笑話。也許拋出一個雙關語（當然這取決於你的話題，）。
還有什麼可以避免抄襲副本？你可運用些書刊引語，添加項目符號或編號列表？
3.美化你的動詞。
I adore David Sedaris. His writing knocks me out every time—and it's even better when I listen to him read it.
I listened to one of his books on CD during a period when I was working
quite a bit on my writing.
I had just been through an exercise in which I worked on using stronger verbs.
我喜歡大衛希德莉斯(David Sedaris)。他的寫作每次都能讓我引起共鳴，
當我聽他讀著作時甚至更好。
有段時期當我花了相當多的精力在寫作時我聽了他的一本CD書。
我才經歷我曾使用強烈的動詞。
If you read or listen to Sedaris' writing, you'll notice how funny he is. He's not often cited as a craftsman of the English language, but I think he is.
If you can stop laughing long enough to pay attention, you'll notice he chooses great verbs.
(Scan through this piece in The New Yorker if you don't believe me.)
如果你讀或聽希德莉斯寫作，你會發現他是多麼的有趣。他並不經常
被引用為英語的工匠，但我認為他是。
如果你能停止發笑而夠長的時間去注意，你會發現，他選擇了偉大的動詞。
（如果你不相信我，掃描 this piece in The New Yorker 看看。）
Strive to be like Sedaris. Before you hit publish, think about places where you can
A caveat on verb-related blog-writing tips: You still should sound natural and avoid business-speak. Please don't replace "use" with "utilize."
為像希德莉斯這樣而努力。當你發布貼文，想想有哪些地方，
可以讓你的動詞更有力。
給相關動詞的部落客寫作提示一個警告：你還是應該聽起來自然，
避免為企業發言。請不要替換“使用”為“利用。”
Bonus: If your verbs are strong, you'll naturally eliminate passive voice.
OK, it's time to share. What are your favorite last-minute writing tips?
What do you do just before you hit publish?
獎勵：如果你的動詞很強，你會自然地消除被動語態。
OK，現在是分享時刻。什麼是你最後一分鐘最喜歡的寫作技巧？
發佈之前你會做什麼？
A version of this article originally appeared on Spin Sucks.
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