3 ways to improve your press release endings
By Mickie Kennedy | Posted: September 11, 2014
Stories are only as good as their endings.
故事通常以他們的結局好壞作為依據。
If you have an amazing story but goof up the very last part it leaves a bad taste in readers’ mouths. Even though they enjoyed the story up until that point, the bad ending will be the main thing they remember—guaranteed.
如果你有一個驚人的故事，但卻在最後一部分犯了愚蠢的錯誤，給讀者留下了不好的口實。
即使他們喜歡這故事，卻看到這一部份，崩壞的結局將是他們最主要的記憶— 我保證。
This goes for every single thing you write, be it a creative short story, a blog post, or even a press release. The very ending solidifies the piece with your readers and, in the case of a press release, can help create real interest in your announcement and the company as a whole.
這同樣適用於你寫的每一件事，無論是創作短篇小說，一篇博客文章，甚至是新聞稿。文章的
結束很是固化您與讀者，就新聞發布的情況來說，可以幫助創建您宣示建立實質興趣和公司的
整體利益。
Here are three tips for improving your press release endings :
以下是提高你的新聞稿結尾三個秘訣：
1. Make a strong statement. Whether you close out the press release with a quote from your CEO or one last vital piece of information, it’s important to remember that the press release is all about sending a message.
Rather than just concentrating on pure facts, a closing statement could wrap up the press release for everyone reading. Leave them with a strong statement that makes them recall a powerful image.
1.強烈的聲明。不管你從你的CEO引述處理掉新聞稿，或資料裡一個最終重要片段，重要的是要記住，新聞稿是關於發送消息。
而不是只專注於純粹的事實，致閉幕辭可以總結新聞稿供大家閱讀。用強烈聲明，使他們回憶起一個強大的印像。
For example, if you’re writing a press release about a new product, you want to burn the image into readers’ minds that it will change their lives. A quote from a satisfied customer or real-world example of how the product will affect readers can go a long way in closing out strongly.
例如，如果你正在寫關於新產品的新聞稿，你要銘刻印像到讀者的心中，這將改變他們的生活。從滿意的顧客引用該產品或其如何影響讀者的真實的例子可作出強烈的影響讓路走得長遠。
2. Find some common ground. Readers really respond to companies that seem to get them. If you can tap into why your customers love your company or will love your company, you can close out your press release with this sentiment for a little added oomph.
2.找到一些共同點。讀者真正回應公司的，似乎得到他們的青睞。如果你能夠領略到為什麼你的客戶喜歡你的公司或會愛你的公司，你可以有這種情緒一點點增加魅力以處理你的新聞稿。
For instance, let’s say your intended audience already knows about your product line. When you close out your press release about your brand new product, simply remind them why they love you in the first place.
例如，假設您的目標受眾已經知道你的產品線。當您處理了你品牌的新產品新聞稿，僅需提醒他們為什麼愛讓你擺在首位。
Example: “You’ve seen what we can do for your life. Now come check out the future of MegaCorp Inc. with the new HyperVox 3000!”
例如：“你看到了我們能為您的生活所做的什麼。現在就來看看MegaCorp公司與新HyperVox 3000的未來！“
Many customers just need the simplest push to send them over the edge to buy more of your stuff. Reminding them that they already love you can be that push.
許多客戶只需要最簡單的將他們置在邊緣推一把就會多買你的東西。提醒他們，他們已經愛上你可以是接受這推促。
3. Squeeze in more relevant information. Most likely you know to write in the inverted pyramid style where the most important details go up top and the lesser stuff trickles down. This ensures
the who, what, where, etc., is there so readers get the whole story.
3.擠壓更多的相關信息。最有可能的，你知道如何用倒金字塔式的方式寫其中最重要的細節上
去讓次要的事物涓流。這確保了誰，什麼，哪裡，等等，讓讀者了解整個故事。
However, some info doesn’t seem all that relevant near the top, and you might be hesitant to include it.
然而，並不所有的最重要的信息都在頂端，你可能會躊躇於要包含它。
If you get to the bottom and realize there’s some info you couldn’t fit into the rest of the press release, consider putting it in the closing sentence. It may round out the release in readers’ minds as they feel like they got even more of the story.
如果深究，會了解有一些信息，不適合進入新聞發布的其餘部分，可以考慮將它放在最後一句。它可以圓了釋放讀者心中，因為他們覺得自己可以從中得到了更多的故事。
Example: You’ve already detailed the event your company is hosting, including the location, time, and those in attendance. While the fact your event is in its fourth year may not be relevant in the opening, it could be in the closing sentence.
例如：你已經詳細介紹貴公司所招待的事件，包括地點，時間的情況下，與出席者。而實際上你的事件是第四個年頭可能無法與開始有關，也可是在最後一句。
In fact, it could lend certain credibility to the event as readers will know it’s not your first rodeo.
What’s the best example of a closing sentence you’ve seen?
事實上，它可以給以事件一定的信譽，使讀者知道這不是你第一個競技地。
什麼是你見過的最好的結尾的句子？
Mickie Kennedy is the founder of eReleases.com, where a version of this article originally appeared.
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