讓寫本內容在谷歌排名提高的10種方法

10 ways to write content that ranks high on Google

Source : PRDailyBy Kristin Piombino | Posted: July 19, 2013

Since its arrival on the online scene, search engine optimization (SEO) has put writers in a difficult position. Do you write for people or the search engine algorithms?

自從來到網路線上活動時代，搜索引擎優化（SEO）已經把作家放置在一個困難的位置。你是為人們而寫還是對搜索引擎的算法而做？

Thankfully, we no longer have to choose. According to an infographic from ContentVerve.com, Google actually prefers natural-sounding content—as do, obviously, your readers. Besides, what’s the point of landing a high Google rank if your content won’t turn people into customers?

值得慶幸的是，我們不再需要進行選擇。依據ContentVerve.com的 一個信息圖表 ，谷歌實際上更喜歡自然之音，很明顯，你的讀者亦是。此外，如果你的內容不會把人們變成客戶，那麼登上谷歌排名優先的重點是甚麼？

[RELATED: Hear how top companies adapted to the digital PR industry changes at this August event.]

The graphic goes on to explain 10 ways you can ensure your content will land a top spot in Google’s search results. Here are a few of them:

此圖形解釋用10種方法，你可以確保你的內容將在谷歌的搜索結果中成為第一把交椅。下面是其中的幾個：

1. Forget about keyword density. Google will pick up on keywords, but there’s no evidence that cramming them in will help your rank.

1。忘掉關鍵字密度。 谷歌將運用關鍵字協助，但沒有任何證據表明，使用他們將幫助您的排名。

2. Write long, quality content. Most of the content that makes it to the first page of Google has more than 2,000 words. Long articles also tend to see more shares than shorter ones.

2。寫長篇，高質量的內容。 大多數能位居谷歌的第一頁，是超過2000多字的內容。長篇型文章往往也會比短篇作品傾向更多的分享。

3. Answer customer questions. If a prospective customer has questions about your product or service, he will probably type it into Google. Write content that answers those questions, and he will visit your site. Plus, if your answers are better than those of your competitors, you may land a new customer.

3。回答客戶提出的問題。 如果潛在客戶對你的產品或服務有疑問，他可能會在谷歌搜尋鍵入查詢。寫出回答這些問題的內容，他將訪問您的網站。另外，如果你的答案比你的競爭對手更好，你則可以擁有新客戶登入。

4. Get more social media shares. The more shares your content gets, the more relevant and popular it will seem to Google.

(View a larger image.)

4。獲取更多的社交媒體分享。 您的內容得到越多的分享，則在谷歌搜尋引擎中將更具相關性和受歡迎。
See the full list of tips below:

完整列表，請參閱下面的提示：