如何衡量你的簡介內容營銷活動

How to measure your content marketing campaign

Source: By Kristin Piombino | Posted: August 27, 2013

Content marketing is all the rage these days, and for good reason. It helps tell your company’s story, and makes your brand more relatable and interesting to customers.

But your boss probably isn’t interested in the details of your content marketing campaign—she just wants to know whether it positively affects the bottom line.

[RELATED: Learn why you need a content marketing plan at our content marketing boot camp.]

簡介內容營銷近日風靡一時有很好的理由。因它可以告訴你公司的故事，讓您的品牌更具模型並吸引客戶。

但是，你的老闆可能對內容營銷細節的活動不感興趣，她只是想知道甚麼是正面影響的底線。

If you’re thinking about launching a content marketing campaign, or are already in the midst of one,this infographic from BrandPoint can help you ensure your content makes the company money.

It illustrates the three steps of turning prospects into paying customers: building awareness, ensuring people consider your brand for their needs, and converting them into customers.

如果你想推出一個內容的營銷活動，或者已身在其中， 這從BrandPoint 信息圖表可以幫助您確保您的內容，讓公司賺錢。

它說明了三步驟將前景轉向付費用戶：建設警覺意識，確保當人們認為他們的需要首先想到你的品牌，並將他們轉換成客戶。

Here’s how to measure your efforts each step of the way:

這裡是如何衡量你的努力，每一步的方式：

1. Awareness
察覺

You want potential customers to easily find your brand online. Ask these questions to determine whether they can:

Do you rank higher in search engine results?

Is there an increase in your website’s first-time visitors?

Have social media metrics—likes, followers, +1s, etc.—increased?

你希望潛在客戶能輕鬆地在網上找到你的品牌。自問這些問題，以確定他們是否可以：

你在搜索引擎有更高的排名結果？

在您的網站首次瀏覽的客戶有增加嗎？

擁有社交媒體指標如 — 喜歡，追隨者，+1等 有增加了嗎？

2 Consideration。
考慮

Once potential customers know you exist, you want them to engage with your content. Your answers to these questions will tell you if they do:

Has the amount of page views on your website increased?

Do people stay on your site longer?

Does your website have a lower bounce rate?

Have social media metrics increased?

一旦潛在客戶知道你的存在，你希望他們參與您的內容。如果他們這樣做 這些問題會告訴你答案：

在您的網站的頁面訪問量增加了嗎？

人們停留在你的網站更長的時間?

您的網站跳出率是否較低呢？

社會化媒體的指標有增加嗎？

3. Conversion

3。轉變

You did it! Your content encouraged someone to become a customer. Your answers to these questions will interest your boss the most:

How many sales have you gotten from website visitors?

Has the amount of website subscribers increased?

Do social media sites drive people to your site?

Check out the graphic for more:

(View a larger image.)

你做到了！您網站的內容鼓勵使用者成為客戶。您對這些問題的回答，讓你的老闆最感興趣：

從網站的訪問者帶動多少銷售？

網站的用戶量增加了嗎？

做社會媒體網站，驅使查詢者到您的網站嗎？

藉由例圖形檢查出更多：