排入議事日程：空氣污染增加心臟病患的風險

On the agenda: Air pollution risk to heart patients

Source: Jonathan Tilley, prweek.com, Monday, 15 July 2013, 8:00am,

An international study has shown air pollution increases the chance of hospitalisation
for people with heart failure.

一項國際研究顯示，空氣污染增加心臟衰竭的人住院治療的機率。

Pollution: Risk to heart patients

污染：心臟病患者的風險

In more detail

更詳細報導

The British Heart Foundation (BHF) funded a University of Edinburgh study into data
from 12 countries, including the UK, encompassing four million cases on the condition.

英國心臟基金會（BHF）資助了愛丁堡大學來自12個國家的數據研究，其中包括英國，
其條件涵蓋400萬案例。

The research, published in The Lancet, showed an increased risk of hospitalisation and
mortality rates in patients that was associated with various air pollutants.

這項研究發表在 “The Lancet” 雜誌上，顯示各種空氣污染物，使患者的住院率和死亡率
的風險增加。

The BHF wanted to publicise its call for the UK Government to meet EU targets for improving
air quality and increase awareness of heart failure, including its Mending Broken Hearts Appeal,
which funds research to find a cure.

BHF想要宣傳呼籲英國政府為改善空氣質量，及增加心臟衰竭警覺性的認識，包括修補
破碎心臟呼籲中心，提供資金找到一種治療方法的研究，以滿足歐盟目標。

PR strategy

公關策略

The BHF sent out a press release, quoting its policy manager and mentioning
the Mending Broken Hearts Appeal.

It briefed spokespeople located in Edinburgh and London, including BHF representatives
and BHF-funded researchers.

BHF送出一份新聞稿中，引述修補破碎心臟呼籲中心暨經理政策。

它向位於愛丁堡和倫敦的發言人，包括的BHF代表和BHF-資助的研究人員簡報提要。

It also made a variety of case studies available and sold into print, online and broadcast
health journalists, working to The Lancet’s embargo. The Lancet ensured the story was
prominent on its homepage and used social media to engage with the wider public. 

它也提出了多種案例研究並付梓銷售，在“The Lancet’s” 徵用 的工作網絡和廣播健康記者，
“The Lancet” 在其網頁上確保此發表是重要的，並使用社交媒體突顯出以使公眾參與更廣泛。

Media coverage

媒體報導

The story was featured widely across media including in The Guardian andonline at the BBC,
Mail and Telegraph, on BBC Radio 4’s Today programme and Radio 5 Live, as well as
regionally in Scotland.

包括英國廣播公司（BBC）的“衛報” 在線特色的故事，郵件和電報和BBC廣播4台的
今天節目和電台5直播，以及蘇格蘭 地區 ，等媒體都有廣泛的報導。