6種公關方法如燒烤策劃活動

6 ways PR is like grilling out

PRdaily By Hana Bieliauskas | Posted: May 28, 2013

What can PR pros learn from the spring grilling season, which is finally upon us? As it turns out, applying grilling tips to marketing produces some tasty results.

公關菁英可從春季的燒烤季節當中學習甚麼而反饋在我們身上嗎？事實證明，燒烤技巧應用到市場營銷產生了一些可口的結果。

1. Select a cooking method.
1。選擇烹調方法

What’s better, gas or charcoal? The answer likely depends on who you’re asking and their preferences in regards to flavor, convenience and cost. An initial step in forming a communications strategy is to identify audiences and consider their values and priorities, as well as how they prefer to consume information.

甚麼會更好，瓦斯氣體或木炭？答案可能取決於你問的是誰及自己的喜好風味，方便和成本。通信戰略形成的初始步驟是確定的觀眾和考慮他們的價值觀和優先事項，以及如何他們更喜歡消費信息 。

2. Don’t forget to preheat. 

不要忘了預熱。

Heating up the grill 15-25 minutes before starting to cook kills bacteria and ensures properly-cooked food. Similarly, planning ahead and allowing enough time for target audiences to get fired up and excited is often essential to PR success. A preheated grill sears food immediately and improves flavors through caramelization. Likewise, if you hit people with a carefully-crafted campaign that took some preparation, they’ll love it first bite and won’t forget it. 

開始做飯前加熱烤15-25分鐘，可以殺死細菌，並確保正確熟食。同樣地，規劃先行，讓目標受眾有足夠的時間來炒熱氣氛，興奮往往是公關成功的關鍵。預熱可立即提升燒烤食品且藉由焦糖可增加口味。同樣，如果你預做準備並精心製作的活動正好迎合某些人的口味，他 ​​們一定會樂於嚐鮮也不會忘記它。

3. Marinate.
3。醃漬

The best ideas often rise to the surface after hours of brainstorming. Allow time for ideas to soak and develop the best flavor, just as meat and veggies taste best when left to marinate for a while before being tossed on the grill.

經過數小時的腦力激盪 ，最好的想法往往浮出表面。允許想法浸泡以發展最好的風味，就像肉和蔬菜，在燒烤之前留下來醃一會兒，味道會最好。

4. Measure the temperature.
4。測量溫度。

Timing is critical when it comes to everything from marketing to the perfect burger. Take your audiences’ temperature before launching a new initiative to get a feeling for what their tastes are, how they may react, and how best to serve them. Don’t take that meat off the grill, or launch, until the thermometer indicates it’s go time.

時機是至關重要的，當它涉及到從市場營銷到完美漢堡的一切。推出一項新舉措前先試觀眾水溫，以獲得他們覺得口味是什麼感覺，他們可能會如何反應，以及如何為他們做最好地服務。除非溫度計指示去的時間，不要將肉拿開燒烤或放置。

5. Be safe.
5。確認是安全的。

Even pro grill-masters still have to pay attention to basic food safety rules, such as using separate cutting boards to avoid cross-contamination and refrigerating uncooked meat while it marinates. PR pros, too, must remember the basics, such as careful editing and proofreading, double-checking work before sending to a client, and ensuring updates are being sent from the correct social media account. It just takes one little slip-up to get burned.

即使菁英是燒烤大師還是要有基本的食品安全規則，如用獨立的砧板，以避免交叉污染及醃製冷凍生肉時要注意。公關的精英者，也必須記住的基本知識，如精心編輯和校對，將工作的發送到客戶端之前需雙重檢查，並確保更新發送正確給社交媒體帳戶。它只要一個小小的閃失，就會引火燒身。

6. Clean up immediately. 

6。立即清理。

As soon as you’re finished grilling, but before the grill cools down, take a wire brush and scrub away any debris. It will come off much more easily when the grill is hot. Evaluate the results of a marketing effort as soon as it wraps and before momentum dies down. Identify any issues or problems that may need to be brushed away for next time, so you can start with a clean grate.

當你烤完，在格柵盤冷卻下來之前，拿鋼絲刷擦洗掉任何殘骸碎片。當烤盤仍熱時它會更容易脫落。評估營銷努力的結果，也是要在包裝和動量勢頭平息之前衡量。找出任何議題或問題，以便可能在下一次進行時去除，所以你可以開始清理爐柵。

Happy grilling!
燒烤快樂！

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Hana Bieliauskas is a project manager in the Columbus, Ohio, office of CMA (@CMABuildsTrust), a national public relations agency based in Kansas City, Mo. Follow her on Twitter @hanab08. A version of this story first appeared on the CMA blog.
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