7 proven ways to create viral Pinterest posts
Source: Prdaily By Jessica Turner | Posted: October 23, 2012
『 Pinterest = Pin Interest 』
Pinterest has demonstrated its traffic-driving ability in a big way.
Pinterest以其盛大模式展示網絡流量駕馭能力。
As a lifestyle blogger, I have seen huge traffic from Pinterest in the past six months. I have
had multiple posts go “viral,” each receiving anywhere from 1,000 to 35,000-plus pins.
These posts have translated to:
身為生活型態類型的博客，在過去的6個月內從Pinterest中我已經看到了巨大的流量。
我有多種訊息發布“病毒”式貼文 每個約能從任何地方接收1,000到35,000以上的加註。
這些發佈已翻譯成：
• new followers of my blog;
• revenue from affiliate links;
• higher positioning in Google search.
•我的博客新的追隨者;
• 來自聯盟的收益
•成為在谷歌搜索最高階
For each viral post, I used the same strategies. If you want to see your blog posts get pinned
hundreds, if not thousands, of times on Pinterest, consider these seven tips:
對於每個病毒式的貼文，我用了同樣的策略。如果你想看到您的博客文章獲得數百個收集，
而不是數千次，那上Pinterest時請考慮以下七個提示：
Write your post as a list
將您發佈文章，作為一個列表
This is the easiest tip. People love lists. They are easy to read and pinned a lot. Consider
writing your post in bulleted or list format.
這是最簡單的提示。人們熱愛列表。他們很容易閱讀及書籤化。寫您的文章時考慮使用
項目符號或列表格式。
Use text on your photos, or create a title graphic
在您的照片上使用文字，或創建一個標題圖形
This is the single most important thing you can do to stimulate pins and repins. When people
pin and repin on Pinterest, they are scanning through a lot of thumbnails. Having text on a photo
makes it easier for users to identify what an image is and if they want to pin it.
(It is important to note that if you are using stock photography on your blog, you should check
the terms of your contract. Many stock sites do not include rights for a photo to be pinned to
Pinterest.)
這是可以做的最重要的事情，以刺激銷售和再銷售。
當人們在Pinterest盯住和再釘住，他們通過很多掃描縮略圖。在照片上附注文字，使用戶如果
他們要固定它，更方便地識別圖像是什麼。 （重要的是要注意，如果你在你的博客使用股票
的圖像，你應該檢查你的合同條款的期限。許多股票網站沒有包括照片被釘到Pinterest的權利。）
Add a “Pin It” button beneath the photo you want to be pinned, and write a smart, searchable
tag for the caption
增加一個 “釘選”的按鈕在你想被釘住的照片下方，寫一個聰明，能透過搜索標籤的標題，
Some people think that they don’t need to add a “Pin It” button to posts—that people who use
Pinterest will naturally just pin the posts they like. This is not true. People don’t always have
“Pinterest on the brain.” You need to tell them to pin the post. The pin button is an easy way
to say hey, you should pin this. It also shows that you give the person permission to pin the
content.
有些人認為不需要增加一個 “Pin It ” 的按鈕在上面。人們使用“ Pinterest ”只是很自然的貼些
他們喜歡的東西。這並非事實。人們並不總是在腦袋裡 “釘選所愛” 你必須告訴他們要釘住。
有釘選的按鈕可以告訴別人這可以被加註， 這也表明你同意別人釘住許可的內容。
Also, when you put the “Pin It” button on your post, you can customize the copy. Be smart. Include
key words and hash tags to make your content searchable.
此外，當你把“釘起來”按鈕放在您的文章，您可以自定副本。要聰明。包括關鍵詞和標記
主題標籤，讓您的內容易於搜索。
Write a post that is timely
寫文章是及時的
This is a big one. My post on 101 Easter Basket Ideas would not have been pinned more than
41,000 times if I had posted it in February because people weren’t thinking about Easter yet.
Be very
strategic about a post’s timeliness and you will likely see big returns on pins and repins.
這是一個大的議題。我在101復活節籃子的好思路不會被盯選超過41,000次，因為如果我在
2月貼文，人們並不會想到復活節。級時的貼文是非常戰略的而你將可能看到對釘住和再釘選
的大回報。
Ask friends who are active on Pinterest to pin your content
詢問朋友誰在Pinterest 活躍的釘住你的內容
If your content is relevant to a friend’s Pinterest boards, ask if they would be willing to pin your post.
It is important to do this on the first day, when you are trying to gain momentum on Pinterest.
如果你的內容是與朋友的 Pinterest 板有關內容，詢問他們是否願意釘選您的發布。
重要的是要在第一天做到這一點，當你試圖能獲得Pinterest的勢頭，
I have a circle of blogging friends who regularly support each other’s content through pins,
tweets, etc.
It can be difficult to keep up with so many blogs (even of people you genuinely like), so don’t
assume that your friends will share your content. Of course, don’t forget to say thank you and
return the favor when the time comes.
我在博客圈的朋友通過pins，推特等等定期相互支持對方的內容，它可能很難跟上許多博客
（甚至是你真正喜歡的人），所以不要想當然地認為你的朋友會分享您的內容。當然，
不要忘記說謝謝，並在時機成熟時，回饋受到的青睞。
I have seen a direct correlation between asks and posts going viral. That early traction can
make a big difference.
Push the post out via social media, multiple times over an appropriate period
While I am not an advocate of posting every single blog post to Twitter, Facebook, etc. multiple
times, certain posts that I am really trying to push via Pinterest I will share numerous times.
我曾看到的詢問和貼文成為病毒有直接的關係。早期的牽引可以成就很大的區別。 在適當
期限內通過社交媒體，多次推後比一個適當時段好， 雖然我不是一個將博客文章張貼到Twitter，Facebook等多次的擁護者，有相當貼文，我倡導試圖通過Pinterest的推文，我可分享無數次。
For instance, I had a post that received more than 19,000 pins related to Father’s Day gift ideas. I tweeted about that post almost every day for the two weeks leading up to Father’s Day. Each day,
I saw more pins to Pinterest, more traffic from Pinterest, and more sales from the affiliate links within
the post. I was creative with my tweets, posted at different times of day and had other unrelated
content in my Twitter stream, so it wasn’t like my followers were only hearing about that post.
舉例來說，我有一個貼文是關於父親節禮物的 想法收到超過19,000的釘住。我貼此文在父親節那
兩個星期，幾乎每天都貼文。每一天，我看到更多的貼文Pinterest，Pinterest的流量更多和更多的
銷售後從聯盟內的鏈接。 我製作我的推特創意，在每天不同的時間張貼，在我的Twitter流中有其
他不相關的內容，所以它不像是只我的追隨者會聽到該訊息。
Remind people of the posts after the initial “peak” period
提醒人們最初“高峰”期間的貼文。
In my experience, posts gain the most traction on Pinterest in the first 72 hours of being live on
your blog. That doesn’t mean you can’t gain additional pins after that period, but you might have
to work a little harder.
以我的經驗，貼文在第72個小時時在你的Pinterest獲得最大的牽引力而活躍你的博客。
這並不意味著你不能在這段期間後，獲得額外的關注，但你的工作可能有點困難。
If you have an evergreen post, consider sharing it periodically to remind people that it exists and introduce it to people that haven’t seen it before. You can simply share the post via your social
media channels, or link to it in another post. Either way, you will likely see additional pins and
traffic as a result.
如果你有一個不退流行般的貼文，考慮週期性的分享它以提醒人們它的存在，並介紹它給未曾
見過的人。你可以簡單地透過你的社交媒體渠道分享，或通過鏈接到它另一篇文章後。無論
哪種方式，你可能會看到更多的釘和流量作為一個結果。
I’m amazed that my post 10 Tips for Using Pinterest Well continues to have strong momentum on Pinterest, despite being published in March.
Jessica Turner is a marketing professional by day and a lifestyle blogger by night (and early morning). Her site The Mom Creative includes topics on memory keeping, motherhood, frugal living and faith.
She and her family live in Nashville, Tenn. You can follow her on Facebook, Twitter and Pinterest.
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