3 skills to give PR students an edge
Source : PRDaily By Jackson Wightman | Posted: January 25, 2013
Recently, I met with a few of the fine people who teach at Montreal’s McGill University’s PR certificate program. The conversation got me thinking about what skills give today’s PR students an edge.
最近，我會見了一些在蒙特利爾的麥吉爾大學（McGill University）的教授PR證書課程優秀的人。在談話中讓我想起了些技能可以給現今PR學生優勢。
John Carter of Mars
影片年份：2012
出 品 國：USA
出 品：Pixar Animation Studios
發 行 商：博偉
語 言：English
色 彩：color
音 效：Dolby Digital | DTS | SDDS
導演：
安德魯史坦頓
How to cook the perfect fried egg
If you can turn out exquisite fried eggs every single time you've got one over on most cooks. What's your secret?
如果你每一次煎蛋都很精緻，你已經有一項能力比多數大廚更優。那麼你的秘訣是什麼？
Source : The Guardian Posted by Felicity Cloake Thursday 8 November 2012 00.10 GMT
Felicity's perfect fried egg. Photograph: Felicity Cloake
The fresh approach to keeping deliveries like clockwork
21 December 2012 Last updated at 00:06 GMT
Source : By Ian Hardy BBC News, New York
Covered in colourful close up photos of mouth-watering fruit and vegetables, you can't miss the hundreds of Fresh Direct trucks that weave their way, one stop at a time, through countless New York neighbourhoods.
用豐富多彩令人垂涎的水果和蔬菜的特寫照片，你不能錯過的數百台Fresh Direct 的卡車，編織自己的方式，一次一站式，經過無數的紐約街區。
4 trends affecting PR departments
Source : PR Daily By Cassie Boorn | Posted: October 23, 2012
PR and marketing departments have faced a number of significant changes in recent years.
公關和市場營銷部門在近幾年已經遇到了一些顯著的變化。
Bloggers have shaken up the media landscape; consumer skepticism has driven brands to be more innovative; and social media has forced companies to reach a new level of transparency.
Source: Posted by Oliver Wainwright
Tuesday 22 January 2013 15.28 GMTguardian.co.uk
Janjaap Ruijssenaars' design can be printed from sand 'just by pressing enter'. But is this high-speed construction a welcome change?
從 Janjaap Ruijssenaars 的設計只需按輸入就能從沙製模型呈現。但是，這種高效建構是一個值得可喜的變化？
'Enter a new architecture' ... 3D-printed house by Janjaap Ruijssenaars. Photograph: Universe Architecture
'輸入新建築“... Janjaap Ruijssenaars 3D塑模的房子。照片：Universe Architecture
Source : PRDaily By Russell Working | Posted: January 16, 2013
Which department owns social media? Who gets to participate in firing off those tweets or uploading photos onto Pinterest?
A Ragan/NASDAQ OMX Corporate Solutions survey reveals a multi-departmental approach to social media within most corporations, nonprofits, and government agencies.
哪個部門擁有社交媒體？誰可以參與快速在 Twitter 或發表 上傳照片到Pinterest？
一個Ragan / 納斯達克OMX集團企業解決方案的調查揭示了一個跨部門的做法，在大多數企業，非營利組織和政府機構的社會化媒體。
[Download the complete survey’s findings here.]
More than 70 percent of respondents say marketing is involved, with 69 percent reporting that public relations played a role. Corporate communications trailed, with 49 percent.
Twenty-six percent of respondents said the advertising department plays a role, and 14 percent make
room at the table for the lawyers.
