負面情緒引起分析處理

Negative moods lead to analytic processing

Source: BPS News 29/01/2015

People are more likely to process information in an analytical way if they are in a negative mood, a new study has found.

一個新的研究發現，人們如果處在負面情緒之下， 更可能以分析方法處理信息。

According to research by the University of Illinois, published in the Journal of Advertising, a person's emotional state can influence how they perceive and process media content, such as advertisements.

據伊利諾伊大學，發表在廣告雜誌的研究表示，一個人的情緒狀態會影響他們如何看待和處理如廣告的媒體內容。

For instance, a negative mood leads to more analytic processing, while a positive mood can prompt more holistic processing.

例如，負情緒導致更多的分析處理，而積極的情緒可以提示更整體性的處理。

Researchers therefore believe that anyone who wants to multi-process effectively "should do so in a good mood".

Analytic processors were said to focus largely on specific items and evaluate them in isolation from the environment in which they are found.

By contrast, the research stated holistic processors usually "take in everything at once or as part of a whole".

因此，研究人員認為，任何想要有效地多重處理程序者“ 應該在好心情時這樣做 ”。

分析處理者會說，從它們被發現的環境隔離更聚焦於具體的項目和評價它們。

與此相反，研究指出整體處理者通常“在一次處理一切或在整體中處理一部分”。

Professor Brittany Duff, one of the scientists behind the study, noted that analytic processors tend to "fall right off as soon as you make them do something else".

However, holistic processors remained just as effective at remembering the ads they were exposed to, with Professor  observing: "It's like you did nothing to them."

布列塔尼達夫教授，研究背後的科學家之一，他指出分析處理者傾向於“只要你讓他們做別的事情就會減低確度。”

然而，整體處理者在廣告曝露下， 對他們的記憶仍有效保持，Duff 教授觀察：“這就像你對他們沒起作用。”

Professor Willem Kuyken from the Univesity of Oxford, a Chartered Psychologist, comments:

"These interesting findings fit with the work we do at the Oxford Mindfulness Centre. We have long known that in depression an analytical style of processing maintains and exacerbates depression. Mindfulness training seems to be helpful for people at risk for depression because it helps people recognise and step out of analytical thinking into a more “being” mode, that involves awareness, embodiment and an enhanced capacity for responsiveness. It is so interesting to see this being extended into new areas."

牛津大學的一位特許心理學家 Willem Kuyken威廉教授評論：

“這些有趣的發現契合我們在牛津正念(冥想)中心的工作。我們很早就知道，在抑鬱症下保持分析處理的風格加劇了抑鬱症。正念訓練似乎對人們處在抑鬱症的危險中有幫助的，因為它可以幫助人們識別而走出的分析思維融入了更多“存在”模式，即涉及知覺，具體化和反應增強的能力。看看這個被擴展到新的領域是如此的有趣。“

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