你的標題風格是甚麼？

What's your headline style?

By Laura Hale Brockway | Posted: August 7, 2014

PR Daily readers have strong opinions when it comes to style. On this site, we’ve

debated topics such as the use of the serial comma, the overuse of the exclamation point,
and the capitalization of titles. And who can forget the lively conversations over spacing
after punctuation and the use of nouns as verbs.

當談到樣式風格時， PRDaily的讀者有強烈的主張 。在這網站 ，我們已討論如一系列的
逗號如何使用， 過度使用的驚嘆號 以及標題大寫。
誰能忘記生動的對話後的空格的標點符號和將名詞如動詞般使用 ~

One issue I would like ask PR Daily readers to debate is headline style. At my company,
we recently changed our headline style to down style. With down style, only the first word,
the first word after a colon or em dash, and proper nouns are capitalized in the headline.
With our old headline style, up style, all words (except articles and conjunctions) were
capitalized. Here’s an example.


有一個議題我想請問公關日報讀者辯論的是標題樣式。在我的公司，
最近，我們改變了我們的標題樣式下來的風格。Down Style，標題只有第一個字，
冒號或破折號和專有名詞之後的第一個字是大寫。
而著我們的舊標題樣式，Up Style，所有單詞（除文章和連接詞）分別大寫。
下面是個例子。

Throwback Thursday: What was on the new hospital site in 1873?
Throwback Thursday: What Was on The New Hospital Site in 1873?

We made the change to down style to provide consistency in capitalization. For example,
some of our writers capitalized every word, including and, for, but while others did not.
Down style has made our lives easier.

我們所做的改變down style，大寫以提供一致性。例如，
我們的一些作家每一個字都大寫，包括 and, for，但有些則沒有。
Down style 標題風格，使我們的生活更輕鬆。

Newspapers often use down style because it allows them to write longer headlines and
the headlines are easier to read on the web. Compare the two styles by visiting The New
York Times (which uses up style) and The Washington Post (which uses down style.)
PR Daily also uses down style.

報紙上經常使用down style 標題風格，因為這可允許他們寫更長的頭條新聞標題，
標題新聞更容易在網站上閱讀。通過訪問新比較兩種風格
紐約時報（它使用了up style樣式）和華盛頓郵報（使用down style樣式。）
每日 公關也使用down style 風格。

PR Daily readers, which headline style do you prefer?

PR Daily的讀者 你喜歡哪種標題樣式 ?

PS:
Up Style
This style calls for capitalizing the first and last words in the title or headline and all
“major words” in the title.

Down Style
The only words capitalized in down style are the first word of the title and any proper
nouns  that appear in the title:

Laura Hale Brockway is writer and editor from Austin, Texas. She is a regular contributor
to PR Daily and the author of the grammar/usage/random thoughts blog, impertinentremarks.com.