設置測量公關的四種標準

4 standards to set for PR measurement

Source : PRDaily By Aly Saxe | Posted: June 26, 2014

 

I led a roundtable on PR measurement, and we didn’t get past the second slide.
That’s because the first slide asked: “How does your agency measure PR success?”

我帶領測量公關的協調會議，我們沒獲得通過第二個關卡， 這是因為第一張幻燈片
問道：“請問你的代理機構如何衡量公關措施成功? ”

 

攜帶隱藏式攝影機的男子詢問店經理為何速食不像廣告宣傳那般?

Man with hidden camera asks managers why fast food doesn’t look like ads

PRDaily : By Kevin Allen | Posted: June 19, 2014

亞果出任務 (Argo)

導　　演：班艾佛列克

開始你的公關職業生涯前需知道的三件事

3 things to know before you start your PR career
From PRDaily : By Mickie Kennedy | Posted: June 5, 2014

Do you think you have a good idea of what working in PR is all about? You may have
seen a TV show (think Samantha on "Sex and the City") or otherwise have an idea of
what a glamorous life PR pros lead. Maybe you want to get into public relations so you
can have the same fabulous, high-octane lifestyle.